Alexis de La Tour du Pin, Executive Director for the Chair

Alexis de La Tour du Pin has been teaching Digital Marketing Strategy at Essec Business School since 2013. An Essec alumnus from the 2006 class, he led a career at Google for 11 years, where he developed a varied suite of marketing skills: from building a marketing team to pilot Google's CSR approach in France, to launching cross-media consumer campaigns for YouTube, striking innovative partnership marketing programs or setting up best-in-class marketing research studies for numerous Google clients. Also a startup advisor, he is now a digital entrepreneur in the field of education.


Peter O'Connor, Ph.D., Chaired Professor 

Peter O'Connor, Ph.D. is Professor of Information Systems at Essec Business School, where he also serves as Director of the Global MBA and the MBA in Hospitality Management (IMHI).
His research, teaching and consulting interests focus on technology, distribution, e-commerce and emarketing. He previously held a visiting position at Cornell University, and worked in a wide variety of industry positions. His most recent achievement has been to launch the first MOOC on Hotel Distribution Revenue & Demand Management.





Sandrine Péping, Chair Coordinator

Sandrine Péping has been coordinating the ESSEC Chair of Therapeutic innovation for 4 years. She is now coordinating the Digital Disruption Chair, and is also in charge of coordination between all the ESSEC Chairs, to promote synergies and inter-communication between specialties.