Digital technologies and strategies have disrupted industries and companies for over two decades now. And it keeps accelerating : it continuously generates new business models and creates new paradigms. While the marketing demands more and more experts (at data, coding…), there is also a growing need for managers with a versatile set of digital skills, who understand and speak all digital “languages” in order to develop a strategic market and product view.
The ESSEC Digital Disruption Chair prepares students to become all-around digital managers, fit to work in and lead digital projects and teams within traditional organizations, pure tech players, digital transformation consultancies, startups, scaleups or VC funds. The chair focuses on digital strategy, transformation and business models. Strategy is also studied through marketing, operations, finance, ethics, sustainability and geopolitics.