Program

Chair Completion Requirements

  • Complete the Chair Seminar in T2
  • Take the 3 mandatory courses in T2 / T3
  • Take 2 electives from a large choice within the Essec course catalogue
  • Complete the group research project in T3
  • Validate a relevant internship
  • Attend the Chair trip between T2 and T3

Synthesis

  • Chair Seminar - 2 UV
  • Mandatory Courses - 3 UV
  • Electives - 2 UV
  • Total - 7UV


Chair Seminar in T2

The Chair seminar IDSI31433 for 2019/20 will be held on Wednesday afternoons in T2, students should attend the seminar for all the afternoon from 1:15PM to 7:30PM.

Speakers in the 2018-2019 seminar included Carrefour, Google, Amazon, Uber, FrenchTech, former Minister of digital economy Fleur Pellerin, agile consultancy firm Theodo, luxury-expert agency AKQA, and some startups.

Speakers in the 2017/2018 seminar included Carrefour, Airbnb, Hello Bank, Google, SPRINKLR, Theodo & AKQA.

Mandatory Courses

Three courses are required to complete the Chair. They are:

  • e-Business Strategy & Operations - IDSI31341 - Taught by Peter O'Connor: given in T2 on Mondays from 1:15PM to 7:30PM, T3 on Mondays from 1:15PM to 7:30PM.
  • Digital Transformation - IDSI31343 - Taught by Cap Gemini consulting, overview by Alexis de La Tour du Pin: given in intensive week in February from Feb 17 - Feb 21
  • Digital Marketing Strategy - MKGS 31203/4 - Taught by Alexis de La Tour du Pin: given in intensive week in January (Jan 6 - Jan 10) in English, and in T2 in English

We highly recommend that you take the required courses the same year as the seminar (and not the following year).

Note that members of the chair will be guaranteed a seat in these courses for a discounted amount of bidding points, provided they take these classes the same year as the seminar

Elective Courses

The following list of courses have been validated as electives for the Chaire. You need to take a minimum of 2. Note that you can validate these courses at any time during your studies - before, during and after you complete the other Chair requirements

  • IDSI 31206 Applied Cybersecurity Strategy for Managers
  • IDSI 31208 / 9 Pilotage de projets digitaux
  • IDSI 31338 / 9 Website Creation / Creation de sites Web
  • IDSI 31377 Business Intelligence
  • IDSI 31421 Introduction to Digital Humanities (taught by Alexis de La Tour du Pin)
  • IDSI31129 Database Management or IDSI31130 Base de DonnĂ©es
  • MGTE 31404 / 5 e-Business Entrepreneurship / e-Business Entrepreneurship
  • MKGS 31223 B2B Digital Marketing Management
  • MOPI31207 Operations and Technology Management
  • MOPP 31100 / 1 Supply Chain Management

Research Project in T3

Following the Chair Seminar, you need to complete a group research project in T3. The subject will be provided to you by the Chair. The project involves your presence in the Paris area (class or internship) at least once every 2 weeks, so that you can meet your group peers and tutors on a regular basis. The work load is the equivalent of one course with homework (i.e. 6h a week).

Example of group research subjects in the last 2 years were the following:

  • BNP Paribas - "future of online banking": HelloBank is BNP's 100% digital bank, geared towards millennials. How could BNP improve its business model and marketing for the years to come?
  • YouTube - How can YouTube Premium win over the 18-24? YouTube Premium launched last year with numerous features, including a music streaming service. The brand is liked by the 18-24, but the space is crowded and the offering complicated. YouTube wants to better understand the motivations and habits of this target to adapt its offering.
  • Google - The Google Assistant, Google's consumer A.I., is present within Google Home devices and more and more Android phones: how to create new habits and drive daily usage?
  • Facebook - The future of online messaging: Facebook powers Messenger and Whatsapp, 2 of the most used messaging platforms. But this space is very competitive and millennials are very fickle: what does the future hold for online messaging? How can Facebook win the online messaging battle within the millennial group?
  • Pinterest - "regional partnership strategy": Pinterest needs content from publishers to grow (tourism, home & decoration, DIY, food...). What strategy could they set up in French key regions to attract, prioritize and grow an ecosystem of content partners?

Chair Trip between T2 and T3

In order to do the Chair, you must commit to being available during intensive week between T2 and T3. Chair trip details (including destination) to be revealed in February.

In 2018-2019, the Chair trip was in Tallinn, Estonia - arguably the most digital-first country in Europe.

Internship

Lastly you need to validate an internship of between 3 and 6 months in an approved, digitally-orientated, position. This can be completed at any time during your studies before, during and after you complete the other Chair requirements. To validate an experience, please send the description of your internship to Alexis de La Tour du Pin (b00012251@essec.edu) along with an email explaining why it is relevant to complete this requirement.