Program for 2021

Chair Completion Requirements

  • Complete the Chair Seminar in T2

  • Take the 3 mandatory courses in T2

  • Take 2 electives from a large choice within the Essec course catalogue

  • Complete the group research project in T3 to be certified from the Chair

  • Validate a relevant internship

  • Attend the Chair trip between T2 and T3 (during April intensive week)

For multiple reasons, it is highly advised that you achieve all academic requirements in the same year: to create an "esprit de chaire", because you benefit from discounted point biddings for mandatory courses during your chair year (see details below), and because of logistical reasons for the research mission & chair trip.

In any case, not that in order to be certified from the Chair, you must achieve all the official requirements listed for the year you were enrolled in. You cannot pick requirements (e.g. electives) from other years.

For previous classes, see at the bottom of this page to check back on the requirements from your year.

UV Synthesis

  • Chair Seminar - 1 UV

  • Mandatory Courses - 3 UV

  • Electives - 2 UV

  • Total - 6 UV


Chair Seminar in T2

The Chair seminar IDSI31433 for 2020/21 will be held on Wednesday late afternoons in T2, students should attend the seminar from 4:30 to 7:30PM.

Speakers in the latest seminars included Carrefour, Google, Amazon, Uber, BNP Paribas, Microsoft, Airbnb, FrenchTech, LVMH, former Minister of digital economy Fleur Pellerin, agile consultancy firm Theodo, luxury-expert agency AKQA, and some startups.

The seminar will work hand-in-hand with the Digital Transformation course (taught by CapGemini/Alexis de La Tour du Pin in February) to cover some of the following topics (not exhaustive):

  • Digital disruption models & frameworks

  • The "un-disruptibles": are there sheltered models? The example of luxury

  • How digital is changing regulations: the peer-to-peer model

  • How A.I. reshapes our world

  • Surviving disruption: re-inventing models (example of content industry, and V.R.)

  • Blockchain: yet another technology, or a disruptive revolution? How it applies in logistics and fintech

  • HR: building and leading a mindful career in a digital age

  • The disruptors: the startups, VC ecosystem and digital consultancies

  • Sustainable digital: the new paradigm?

  • Incumbent reaction: how digital consultancies help traditional players overcome disruption

Mandatory Courses

3 courses are required to complete the Chair. They are:

  • Digital Transformation - IDSI31343 - Taught by Cap Gemini consulting, overview by Alexis de La Tour du Pin: given in intensive week in February

  • Digital Marketing Strategy - MKGS 31203/4 - Taught by Alexis de La Tour du Pin: given in T2

  • IDSI 31421 Digital Humanism (taught by Alexis de La Tour du Pin in T2 2021)

We highly recommend that you take the required courses the same year as the seminar (and not the following year). Note that members of the chair will be guaranteed a seat in these courses for a discounted amount of bidding points, provided they take these classes the same year as the seminar .

Elective Courses

The following list of courses have been validated as electives for the Chair. You need to take a minimum of 2.

  • IDSI 31206 Applied Cybersecurity Strategy for Managers

  • IDSI 31208 / 9 Pilotage de projets digitaux

  • IDSI 31338 / 9 Website Creation / Creation de sites Web

  • IDSI 31377 Business Intelligence

  • IDSI31129 Database Management or IDSI31130 Base de Données

  • MGTE 31404 / 5 e-Business Entrepreneurship (taught in French)

  • MKGS 31223 B2B Digital Marketing Management

  • MOPI31207 Operations and Technology Management

  • MOPP 31100 / 1 Supply Chain Management

  • MGTE31409 : Cleantech Entrepreneurship & innovation

  • DEVD31229: Intellectual Property Law and Digital Challenges

  • e-Business Strategy & Operations - IDSI31341 - Given in T2 and/or T3 (TBD)


Note that you can validate these courses at any time during your studies - before, during and after you complete the other Chair requirements. However, should you chose to pass some of these courses in the years after you take the chair, you need to stick to the list from your class year, even if some of the courses may be closed (for previous chair classes, see at the bottom of this page to check back on the requirements from your year).

Research Project in T3

Following the Chair Seminar, you need to complete a group research project in T3. The subject will be provided to you by the Chair. The project involves your presence in the Paris area (class or internship) at least once every 2 weeks, so that you can meet your group peers and tutors on a regular basis. The work load is about 1 full day of work per week over one term, so 80 to 100h total per student. It is mandatory to be certified from the Chair.

Example of group research subjects in the last 3 years were the following:

  • BNP Paribas - Taking over the cleantech space (2020): cleantech have been a booming tech space in the last few years, pertaining to industries and trends such as smart cities, smart mobility, energy & infrastructure, circular economy, biodiversity, fintech & big data. BNPP investment banking wants to identify and evaluate cleantech startups on a certain number of criteria (business models, tech/licences, client base, market value...) to formulate strategic recommendations for the group: acquisitions, financing, participations, partnerships, joint projects, etc. in order for the company to add this to its portfolio of corporate products. This study will get you closer to the intersection of digital, investment banking, venture capital and private equity.

  • YouTube - How can YouTube Premium win over the 18-24 (2019 & 2020) ? YouTube Premium launched last year with numerous features, including a music streaming service. The brand is liked by the 18-24, but the space is crowded and the offering complicated. YouTube wants to better understand the motivations and habits of this target to adapt its offering.

  • Google - What sustainable development strategy for Google Vs other tech giants (2020) : Google France wonders what should tech giants do to be perceived as credible by millennials when it comes to environmental issues. Think of all possible aspects, from narrative changes to product adaptation, etc, and make recommendations for Google France.

  • Facebook - The future of online messaging (2019): Facebook powers Messenger and Whatsapp, 2 of the most used messaging platforms. But this space is very competitive and millennials are very fickle: what does the future hold for online messaging? How can Facebook win the online messaging battle within the millennial group?

  • BNP Paribas - "future of online banking" (2018): HelloBank is BNP's 100% digital bank, geared towards millennials. How could BNP improve its business model and marketing for the years to come?

  • Pinterest - "regional partnership strategy" (2018) : Pinterest needs content from publishers to grow (tourism, home & decoration, DIY, food...). What strategy could they set up in French key regions to attract, prioritize and grow an ecosystem of content partners?

Learning Trip (usually between T2 and T3)

In 2021, because of the COVID situation, we are transforming the trip into an induction weekend in France in February. More details to come.

In 2018-2019, the Chair trip was in Tallinn, Estonia - arguably the most digital-first country in Europe. In 2020 it was cancelled due to COVID-19.


Internship

Lastly you need to validate an internship of between 3 and 6 months in an approved, digitally-orientated, position. This can be completed at any time during your studies before, during and after you complete the other Chair requirements. To validate an experience, please send the description of your internship to Alexis de La Tour du Pin (b00012251@essec.edu) along with an email explaining why it is relevant to complete this requirement.

Former classes: check back your requirements

2019-2020

You had to take and pass the following courses:

Three mandatory courses :

  • e-Business Strategy & Operations - IDSI31341 - Given in T2 and/or T3 (TBD)

  • Digital Transformation - IDSI31343 - Taught by Cap Gemini consulting, overview by Alexis de La Tour du Pin: given in intensive week in February

  • Digital Marketing Strategy - MKGS 31203/4 - Taught by Alexis de La Tour du Pin: given in T2

Plus one mandatory seminar : IDSI31433.

Plus one elective course (instead of 2, because of COVID crisis) from:

  • IDSI 31421 Digital Humanism (taught by Alexis de La Tour du Pin in T2 2020)

  • IDSI 31206 Applied Cybersecurity Strategy for Managers

  • IDSI31208 or IDSI31209 Pilotage de projets digitaux

  • IDSI31338 or IDSI31339 Website Creation / Creation de sites Web

  • MKGS 31223 B2B Digital Marketing Management

  • IDSI31129 Database Management or IDSI31130 Base de Données

  • MGTE 31404 / 5 e-Business Entrepreneurship (taught in French)

No chair trip (cancelled due to COVID crisis).

2018-2019

Catalogue des cours du cycle Master 2018-2019.pdf

2016-2017

2016 Digital Disruption @ Essec Flyer.pdf

2017-2018

955860818_fiche_chair_on_digital_disruption_WEB.pdf

2015-2016

201516 ESSEC Chair on Digital Disruption Flyer.docx